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Tokidoki is the Japanese-inspired lifestyle brand created in 2005 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold. They produce apparel, footwear, accessories and other products using art, iconic characters and the tokidoki logo designed by Simone Legno.

Popular characters include: Donutella, Cactus Friends, Adios and Captain coco.